The tradition of the modern day wedding dress as we know it is dating to mid 19th century, it was first worn in 1840 by Queen Victoria, who surprisingly wore a white wedding dress. After that, many followed this trend that she, most likely unwillingly, set. Years later, the first American magazine for women, Lady’s book wrote that the color white was deemed the most appropriate for a wedding dress.
Historically speaking, the white wedding dress is, therefore, a product with deep European roots and tradition, which then spread worldwide. Only few cultures in the world maintained their traditional wedding wear and did not switch to the now considered ‘’traditional’’ wedding dress, such as for example India.
With the popularization of the white wedding dress and with the production of most of the products in the world moving to China due to many reasons, most importantly related to the cost of the production, of course, it is no surprise that 80% of the wedding dresses on the market today are produced in China.
The tradition and the quality of European wedding dress making are however until this day unparalleled.
The reason why European wedding dress manufacturing is still after all these years and even centuries considered number one in the world is quite simple. European manufacturers do not focus solely on creating a seemingly ‘’trendy’’ look but pay as much close attention to the details that are hidden inside of the dress – the construction itself. You will always feel comfortable in such wedding dress, as European designers and technologists take usually around 6 months to work on every aspect of the dress, such as the new technology for the construction of such thing as a built-in corset, which is not as easy as it may seem when you first think about it. It takes months of hard work to create a concept for the end Client to feel comfortable in – for the corset to fit perfectly and hold everything in place as it is supposed to. An example of such corset can be seen in the Saga wedding dress.
The quality of the craftsmanship is something that is put under scrutiny throughout the whole process of the manufacturing of the dress. Not one person, but a team of professionals put their heads together to create one collection.
First, the designs are thought through thoroughly by a team of designers. The main goal is to always be up to date with the current trends in the wedding gown manufacturing industry, but always keeping in mind the construction and wear-ability of the dress as well.
Therefore the important aspect in the beginning of creating each new design is to create a piece that is not only beautiful but also meets all the requirements for the dress to be technologically correct and wearable so that every bride would feel the most comfortable on her important day.
Such an individualistic approach as well as attention to detail and of course, most importantly quality over quantity, is why the European wedding dress making industry has maintained its leading status in the industry for almost two centuries now.
Love,
Melanie