Prue Wedding Dress
A chic A-line guipure gown with a modern square neckline and sequin embellishments. Custom-made for your special day.
$2,900 · or 3 × $967/mo · interest-free
Charged in USD · Delivery free · EU addresses: 21% VAT added at checkout · other currencies are estimates. Outside the EU, import duties or taxes in your country, if any, are paid by the customer and charged by the carrier on delivery.
Production time: 8–12 weeks · Delivery via DHL Express / UPS Priority: 1–2 weeks after production · Complimentary worldwide shipping
Reserve & Measure Later: Same price · pay in full or 1 of 3 interest-free payments today · measurements within 30 days
Fit promise: made within 2.5 cm (1 in) of your measurements (Terms §5.1). Our head technologist checks your measurements before cutting and contacts you if anything looks off.
Couture made to your 21 measurements · Delivered to your door worldwide · No salon visit needed
Need it sooner? Express from 30 days, order to door — ask us
Personal consultant (a real person) · replies within one business day
Free AI virtual try-on: upload a full-length photo on this page and see an AI image of yourself in this gown (sign-in required; a visualization, not a fit check). How virtual try-on works
Dress Details
- Designer: Intertex
- Silhouette: A-line
- Neckline: Straight across
- Sleeve: Straps
- Back: Open back
- Fabric: Guipure with sequins
- Train: Court
- Colour: Milk
- Waistline: Natural
- Skirt length: Floor-length
- Dress fastening: Zipper
- Lining: Polyester
About This Dress
Embrace modern elegance with the A-line Prue wedding dress, showcasing a chic square neckline and alluring open back. Adorned with imitation pearls and shimmering sequins on guipure lace, this custom-made bridal gown, handcrafted in Europe, offers a sophisticated and radiant aesthetic for your wedding day.
The price does not include accessories shown in the photos, such as the veil.
Customer Reviews (7)
4.7 out of 5 · 7 reviews
If you're browsing reviews to decide, stop and order this dress. The sequin detailing is so pretty in real life - more subtle than I expected in a good way. My wedding photographer said the fabric sparkles beautifully perfectly. Absolutely thrilled with my dress. I felt so confident walking down the aisle. My bridesmaids were all amazed when they saw it. My photographer said it was one of the best dresses she's shot.
Mei E. — 5/5 · 2025-10-12 · From our previous store
I keep showing people photos of my dress! I requested buttons down the back and they accommodated me easily. The fit is super comfortable - it hugs in all the right places and flows perfectly everywhere else. Honestly, the low back is stunning. No regrets at all.
Kinsley T. — 5/5 · 2025-09-05 · From our previous store
It's a good-looking dress but I had a mixed experience. The tiny pearls are a lovely detail. Honestly, Exceeded what I was hoping for. Actually, the fabric wasn't exactly like the online photos, but it was a minor difference. I'd still recommend it but with the caveats mentioned!
Hannah S. — 4/5 · 2025-05-21 · From our previous store
My florist kept complimenting my dress nonstop. Ordering was straightforward - just watch the their sizing instructions for measurements and submit your order. the back of the dress really stands out.
Jessica U. — 5/5 · 2025-03-05 · From our previous store
I wore this beautiful dress for my March 2024 wedding. Actually, the guipure fabric with sequins feels high quality. The open back and court train were just right. Honestly, the only thing was the dress was a bit heavier than I expected due to all the embellishments, but it looked fantastic in photos. The square neckline is elegant and the pearl detailing is stunning. Overall, a great experience and the price is very competitive.
Sloane Mensah — 5/5 · 2024-07-05 · From our previous store
Frequently Asked Questions
How long does production take?
This A-line dress is handcrafted to your measurements in our European atelier. Production typically takes 8–12 weeks, followed by 1–2 weeks for delivery.
Can I customize this dress?
Available changes depend on the design. Review the listed options for this gown, including any upgrade prices. Ask your consultant to confirm fabric, colour or structural changes before ordering.
How does made-to-measure sizing work?
Your gown is made to the 21 measurements you send us, and our head technologist reviews them before production begins. Under our Terms of Service, made-to-measure gowns are delivered in the measurements in your order within an allowance of up to 2.5 cm (1 in). Follow our measuring guide or ask a local tailor to help; minor final alterations may still be needed.
What is the return policy?
Made-to-measure and customised gowns are made for you, so they can't be returned for a change of mind or a wrong size selection. You can cancel an order by emailing info@devotiondresses.com within 24 hours of placing it. If your gown arrives with a manufacturing defect, tell us within 15 days of receiving it for an exchange or a full refund; your statutory consumer rights also apply. Standard-size gowns without customisation can be returned on request within 14 days of receipt (return shipping and a restocking deduction apply; Value Collection gowns are not returnable). Full conditions are in our Terms of Service.
Delivery, fit & returns in full
Are interest-free payments available?
Yes. You can pay in full or in 3 interest-free monthly installments with no additional fees: about $967 each on this gown's $2,900 price. Any delivery charge is added before the total is split, and your gown ships once every installment is paid.
Do I need my measurements when I order?
No. With Reserve & Measure Later you pay in full or the first of 3 interest-free installments today and send your measurements within 30 days, at the same price.
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